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itely ❤️ hair color - colorly optimus

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ITELY ❤️
Hair Bleaches Lighteners
COLORLY OPTIMUS

Guaranteed and tested white hair coverage

COLORLY OPTIMUS
Lasting and impeccable results. The coverage of white hair (even the most refractory ones) is guaranteed and tested.
INNOVATION AND TECHNOLOGY
The exclusive &-Plex BOND REPAIR, a complex of precious vegetable oils and butters, offers maximum color performance and superior hair fiber protection,™ because it restores bonds by nourishing the hair to obtain a bright and lasting color.
MEDITERRANEAN BLEND
COLOR PROTECTION
The innovative phytocomplex is a mix of Italian fruits created by selecting different plants, helps to improve the shine of the hair by reducing the deposit of heavy minerals present in the water. It also protects the chromatic result by sealing the cuticles, limiting the loss of color due to washing.
CIRCULAR ECONOMY
The active blend of Italian fruits that makes up the MEDITERRANEAN BLEND is obtained through Molecular® Bioliquefaction, a patented process, and therefore derives from the Circular Economy: a model of production and consumption that implies sharing, lending, reusing, repairing, reconditioning and recycling existing materials and products for as long as possible. This extends the life cycle of products, helping to minimise waste and generating additional value.
GREEN FORMULA:
• 100% VEGAN
• PARABEN FREE
• CRUELTY FREE
• SILICONE FREE
• HEAVY METAL TESTED
• PHTHALATE FREE
• SLES/SLS FREE
• NICKEL TESTED
• DERMATOLOGICALLY TESTED
Nuances: 96 shades divided into 20 families, 2 natural series, 1 series of superlighteners.
Packaging: 60 ml tube.

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