BE HAIR ❤️ HAIR STRAIGHTENERS

BE COLOR 12 MINUTE
BE HAIR

No ammonia and no parafenilendiammina-with caviar , keratin , and , BE collagen COLOR the exclusive and valuable professional permanent colour cream nonprogressive Flash without...

No ammonia and no parafenilendiammina-with caviar , keratin , and , BE collagen COLOR the exclusive and valuable professional permanent colour cream nonprogressive Flash without ammonia and without Parafenilendiammina. Ensures maximum coverage of white hair in full respect of the scalp and the ha...

BE COLOR ACTIVATOR
BE HAIR

Its specific composition stabilized in cream ensures brightness and extreme uniformity all colours BE COLOR. Its formulation plays an emollient on the hair throughout the dying pro...

Its specific composition stabilized in cream ensures brightness and extreme uniformity all colours BE COLOR. Its formulation plays an emollient on the hair throughout the dying process. It's easy to mix and gentle on even the most sensitive skin. Available in 3 variants ' 5-12-24-36 volumes and INTE...

MOVED 12 MIN
BE HAIR

Revolutionizes the world of universal permanent waving system with cysteamine.Advantages:• more functional;• more efficient;• with faster shutter speed. packaging: kit con...

Revolutionizes the world of universal permanent waving system with cysteamine.Advantages:• more functional;• more efficient;• with faster shutter speed. packaging: kit containing:• BE TECH 1000 ml bottle SHAMPOO;• BE 500 ml bottle 12 MIN TECH MOVED;• BE TECH 1000 ml bottle NEUTRALIZER...

BE COLOR
BE HAIR

BE COLOR FINALIZERAfter color shampoo sealant which reduces the cuticles, wrapping packaging: 1000 ml bottle. BE COLOR MASKAfter colour mask that closes the scales ' softens an...

BE COLOR FINALIZERAfter color shampoo sealant which reduces the cuticles, wrapping packaging: 1000 ml bottle. BE COLOR MASKAfter colour mask that closes the scales ' softens and stabilizes packaging: 500 ml jar. BE COLOR SHAMPOOHydrates ' protects and cleanses the hair colored and undergo ch...

BE COLOR CRAZY
BE HAIR

Coloration in 12 minutes without oxidation and ammonia-free gel formulated to optimize its use and yield, uses his amazing ability to penetrate into the hair to produce a Long-Last...

Coloration in 12 minutes without oxidation and ammonia-free gel formulated to optimize its use and yield, uses his amazing ability to penetrate into the hair to produce a Long-Lasting effect of the result. The assets, used in combination with pigments, moisturize and brighten the hair without weighi...

BE CURATIVA
BE HAIR

BE HAIR was inspired by the perfect balance between an element and a molecule essential to our existence.BE HEALED revitalizes the skin, preserving the natural defenses of the scal...

BE HAIR was inspired by the perfect balance between an element and a molecule essential to our existence.BE HEALED revitalizes the skin, preserving the natural defenses of the scalp and improves blood circulation.BE Bioactive HEALING Oxygen port to the hair bulbs, fights the root canal treatment and...

BE MINERAL
BE HAIR

Thanks multifunctional polymer Cuticlex and Pentavitin, BE MINERAL represents a revolution in the world of professional hair restorative treatments. In just 3 weeks guarantee tangi...

Thanks multifunctional polymer Cuticlex and Pentavitin, BE MINERAL represents a revolution in the world of professional hair restorative treatments. In just 3 weeks guarantee tangible and visible from the very first applications. The CUTICLEX reduces the layer of cuticle by optimizing the hair becom...

BE SOOTHING HEALING
BE HAIR

Theozonated olive oil and essential oils in the formulation to BE SOOTHING release oxygen to the skin, stimulate circulation and make your scalp oxygenated and perfused in depth. ...

Theozonated olive oil and essential oils in the formulation to BE SOOTHING release oxygen to the skin, stimulate circulation and make your scalp oxygenated and perfused in depth. SOOTHING SHAMPOOCleanses and oxygenates the sensitive skin, reduces redness and itching leaving hair lighter and more ...

BE COLOR 24 MINUTES
BE HAIR

Is the revolutionary permanent colouring cream that combines the effectiveness of color with ammonia to the benefits of color without ammonia. The combined impact of AMMONIA ENCAPS...

Is the revolutionary permanent colouring cream that combines the effectiveness of color with ammonia to the benefits of color without ammonia. The combined impact of AMMONIA ENCAPSULATED and MEA ensures outstanding performance: the color develops in just 24 minutes, resist long and sharp reflexes an...

BE COLOR CRAZY-MAGIC CLEANING
BE HAIR

For use at home or in the Salon.Thanks to the practical pouches, the color lasts longer. packaging: 30 ml sachets. MAGIC CLEANINGIs the detergent to remove direct color WELL CO...

For use at home or in the Salon.Thanks to the practical pouches, the color lasts longer. packaging: 30 ml sachets. MAGIC CLEANINGIs the detergent to remove direct color WELL COLOR CRAZY....

BE COLOR DECO
BE HAIR

Is suitable technique of bleaching: highlights, streaks and overlapping tone. Its special formula and a fine grind allow the product to be mixed with 1:2 relationship as well as re...

Is suitable technique of bleaching: highlights, streaks and overlapping tone. Its special formula and a fine grind allow the product to be mixed with 1:2 relationship as well as reducing sensitivity and reaction phenomena caused by the volatility of the product. Allows to btain lightening up to 7 to...

BE COLOR DECO 9 TONES
BE HAIR

Allows you to create lightening up to 9 tones and is suitable for all bleaching techniques. directions for use: to maximize the yield mix powder bleach with cream activators BE CO...

Allows you to create lightening up to 9 tones and is suitable for all bleaching techniques. directions for use: to maximize the yield mix powder bleach with cream activators BE COLOR ACTIVATOR (12, 24 or 36 Vol and INTENSIFICATOR). If mixed 1:2 you get a lift of 8 tones; mixed 1:1.5 bleaching reach...

BE HAIR THE STYLE
BE HAIR

The complete system styling & finish that stimulates the imagination and experimentation. Products STILE give shape to the imagination by making it possible to any look. Just a few...

The complete system styling & finish that stimulates the imagination and experimentation. Products STILE give shape to the imagination by making it possible to any look. Just a few touches to get volume, definition and held with ease and perfect styling results. FIX HERO: extra strong hold Hairsp...