REDKEN ❤️ HAIR STRAIGHTENERS

COLOR FUSION
REDKEN

staining from innovative gel-cream texture that contains a protein balanced formulation based on amino acids and vegetable protein. Colorbond Technology, Redken exclusive technolo...

staining from innovative gel-cream texture that contains a protein balanced formulation based on amino acids and vegetable protein. Colorbond Technology, Redken exclusive technology, allows the molecules of pigments and proteins to penetrate to the heart of the hair : the result is a full color, br...

VERTICAL - smoothing cream
REDKEN

Minimizes frizz, controls unruly hair, smooth those curls, it reshapes the formula makes it easy to comb and even the big ones and difficult. VERTICAL is based on a patented techn...

Minimizes frizz, controls unruly hair, smooth those curls, it reshapes the formula makes it easy to comb and even the big ones and difficult. VERTICAL is based on a patented technology that leaves hair flexible and easy to style. It consists of two phases: Smoothing cream and lotion and neutralizer...

ALL SOFT - for dry hair
REDKEN

NEW ALL SOFT softness, silkiness and reconditioning to extreme dry and sensitized hair. Its innovative technology Silk Luxe Complex works from the inside of the hair : the amino a...

NEW ALL SOFT softness, silkiness and reconditioning to extreme dry and sensitized hair. Its innovative technology Silk Luxe Complex works from the inside of the hair : the amino acids fortify the structure, olive oil recondition without weighing, avocado oil and gold camelina setifica illuminates t...

SMOOTH DOWN - for very dry and rebellious hair
REDKEN

Gives softness ultra smooth hair very dry and difficult to manage. Its technology Ionic Smoothing Complex works on two levels: macadamia oil softens and controls the volume, cande...

Gives softness ultra smooth hair very dry and difficult to manage. Its technology Ionic Smoothing Complex works on two levels: macadamia oil softens and controls the volume, candelilla wax and smooth the surface finishers cationic control frizz. The hair is soft, flowing and manageable. SHAMPOO ...

REAL CONTROL
REDKEN

The answer to hair tough to manage, dry and sensitized. Its Care Adjust Complex based Cationic Conditioners, Protein, Ceramide and Karate Butter leaves your hair repaired, especia...

The answer to hair tough to manage, dry and sensitized. Its Care Adjust Complex based Cationic Conditioners, Protein, Ceramide and Karate Butter leaves your hair repaired, especially soft and controlled. SHAMPOO Gently cleanses the hair making repairs, softness and control. CONDITIONER Provid...

COVER FUSION
REDKEN

innovative coloring in cream, low in ammonia, to cover a high percentage of white hair in one mixture, to ensure the desired color with natural reflexes and the protection that th...

innovative coloring in cream, low in ammonia, to cover a high percentage of white hair in one mixture, to ensure the desired color with natural reflexes and the protection that the hair needs. Each shade contains color pigments balanced with an extra dose of brown to give a perfect coverage and hig...

BLONDE GLAM PURE LIGHT CREAM
REDKEN

The new system Whitener paste to lighten up to 7 tones. The result is obvious : perfect streaks, extra light blond hair and reconditioned. - Faster: lightening agents faster than ...

The new system Whitener paste to lighten up to 7 tones. The result is obvious : perfect streaks, extra light blond hair and reconditioned. - Faster: lightening agents faster than 20% compared to conventional powder bleaches. - More uniform lightening more controlled thanks to the blocking agents of...

NEW CHEMISTRY SYSTEM
REDKEN

exclusive service salon that offers answers completely customizable to meet the needs of all customers. SHOT PHASE The SHOT focused on specific ingredients that go to make up t...

exclusive service salon that offers answers completely customizable to meet the needs of all customers. SHOT PHASE The SHOT focused on specific ingredients that go to make up the deficiencies that cause weakness and awareness of the hair. Thanks to the presence of proteins, natural oils and othe...

NEW CHEMISTRY SYSTEM - THERMO -SHOT PHASE
REDKEN

thermoactive Treatments that can be used in combination with the Shot to provide an extra dose of protein and moisturizing active thanks to the use of heat. - EXTREME HEAT LOCK: h...

thermoactive Treatments that can be used in combination with the Shot to provide an extra dose of protein and moisturizing active thanks to the use of heat. - EXTREME HEAT LOCK: hair extremely exploited. Strengthens and repairs in depth. 120 ml - CLEAR MOISTURE HEAT LOCK: for extremely dry hair. Hy...

FOR MEN : COLOR CAMO
REDKEN

Reformulated to improve the process time for the middle and light shades and hues colder, the new COLOR CAMO mask in 5 minutes the same amount of gray hair before masked in 10 min...

Reformulated to improve the process time for the middle and light shades and hues colder, the new COLOR CAMO mask in 5 minutes the same amount of gray hair before masked in 10 minutes. - 5-minute mask treatment for gray hair. - 10 minutes of treatment to extend the coverage of gray hair. - Results ...

EXTREME
REDKEN

EXTREME gives strength, deep repair and protection to particularly brittle hair from chemical and mechanical treatments. Its unique technology 3D Repair Complex builds in the he...

EXTREME gives strength, deep repair and protection to particularly brittle hair from chemical and mechanical treatments. Its unique technology 3D Repair Complex builds in the heart of the hair protein to repair its structure, carbohydrates and lipids give body and vitality to restore moisture lev...

TIME RESET
REDKEN

TIME RESET uses a combination of formulas to combat age thanks to the innovative Five Vital Complex, which helps fight the signs of aging hair. The technology has at its base a 10...

TIME RESET uses a combination of formulas to combat age thanks to the innovative Five Vital Complex, which helps fight the signs of aging hair. The technology has at its base a 10% concentration of Intra - cylane, which rebalances the porosity of the hair, creating a 3D network that supports the ha...

HAIRCARE MEN
REDKEN

SPICE CLEAN SHAMPOO 2 in 1 Shampoo and Conditioner, to give deep conditioning and manageability to hair and rebalance the scalp. It stimulates the senses and invigorates the ski...

SPICE CLEAN SHAMPOO 2 in 1 Shampoo and Conditioner, to give deep conditioning and manageability to hair and rebalance the scalp. It stimulates the senses and invigorates the skin thanks to its mix aromatic. MINT CLEAN SHAMPOO Strengthens hair and balances the skin with an incredible burst of f...

MEN STYLING
REDKEN

TOUGH STAND Gel that provides maximum grip in a position to create clear and precise shapes with maximum definition and shine. Ionic bonds make solid seal for maximum fixing pow...

TOUGH STAND Gel that provides maximum grip in a position to create clear and precise shapes with maximum definition and shine. Ionic bonds make solid seal for maximum fixing power. 150 ml tube. GET groomed Cream finish with excellent modeling power and medium hold, gives shine to the hair than...

CHROMATICS
REDKEN

Formulated with ODS2 (Oil Delivery System) and with Protein Extract Technology' CHROMATICS ' brilliance and brightness color gives your multidimensionality. Its mix of pigments ' O...

Formulated with ODS2 (Oil Delivery System) and with Protein Extract Technology' CHROMATICS ' brilliance and brightness color gives your multidimensionality. Its mix of pigments ' Oil and protein Extracts wraps the hair cuticle ' before being pushed within the cortex fromODS2. In this way the hair is...

SHADES EQ Gloss & Cream
REDKEN

SHADES EQ is the tone on tone color with an acid pH with total absence of ammonia and other alkalizing. Not lightening the natural pigment of the hair, brings reflection without...

SHADES EQ is the tone on tone color with an acid pH with total absence of ammonia and other alkalizing. Not lightening the natural pigment of the hair, brings reflection without tying the customer to annoying effect regrowth. The conditioning agents such as amino acids of wheat, pomegranate oil a...

SHAPE CONTROL
REDKEN

based permanent straightening treating Kera -Shape Complex, with smoothing agents, cationic conditioners, giving softness and shine to the hair, and emollients, in order to make t...

based permanent straightening treating Kera -Shape Complex, with smoothing agents, cationic conditioners, giving softness and shine to the hair, and emollients, in order to make the hair manageable and easy to control. Reducer formulas depending on the type of the hair : - Sensitized : hair treated...

VOLUME COLLECTION
REDKEN

• FULL EFFECT 04: volumizing mousse light and nutritious. To recondition the hair without any residue. 250 ml. • ROOTFULL 06: volumizing spray specifically for roots. 250 ml. ...

• FULL EFFECT 04: volumizing mousse light and nutritious. To recondition the hair without any residue. 250 ml. • ROOTFULL 06: volumizing spray specifically for roots. 250 ml. • LAYER LIFT 07: volumizing spray gel to specific lengths and ends. 170 ml. • VENTILATED 08: with the texture of a m...

HEAT STYLING
REDKEN

• SATINWEAR 02: silky smooth. It protects the hair during heat curing. 150 ml. • FABRICATE 03: thermo spray. It gives body and texture with a natural effect. 150 ml. • DUO S...

• SATINWEAR 02: silky smooth. It protects the hair during heat curing. 150 ml. • FABRICATE 03: thermo spray. It gives body and texture with a natural effect. 150 ml. • DUO SHIELD 07: bi- product texture. Perfect mix of cream pearl effect and ceramide -rich gel. Perfect control brightness and ...

EXTREME - for damaged hair
REDKEN

Its unique technology 3D Repair Complex builds in the heart of the hair protein to repair its structure, carbohydrates and lipids give body and vitality to restore moisture levels...

Its unique technology 3D Repair Complex builds in the heart of the hair protein to repair its structure, carbohydrates and lipids give body and vitality to restore moisture levels after stressful treatments. NEW HAIRCARE : new technology IPN With Keralink, amino acids and proteins penetrate stil...

COLOR EXTEND - for colored hair
REDKEN

Thanks to the exclusive Micro -Net Technology, seals the color pigments in the hair and is opposed to agents that cause color fading, while UVA & UVB protect it from sunlight. The...

Thanks to the exclusive Micro -Net Technology, seals the color pigments in the hair and is opposed to agents that cause color fading, while UVA & UVB protect it from sunlight. The cranberry oil maintains the proper moisture levels to ensure an incredible vitality of color and ceramide repairs and s...

ALL SOFT - for dry hair
REDKEN

Gives softness, silkiness and reconditioning to extreme dry and sensitized hair. The new complex Keratin Enrich Complex, thanks to the agents nutrients and Argan Oil, the system w...

Gives softness, silkiness and reconditioning to extreme dry and sensitized hair. The new complex Keratin Enrich Complex, thanks to the agents nutrients and Argan Oil, the system works with IPN to nourish and regulate the hair, to give intense softness, elasticity and shine. SHAMPOO Gently cleans...

NATURES RESCUE
REDKEN

Completely free of parabens, sulfates and silicone. A line formulated for each type of hair, safe on colored ones. It purifies, gives body and releases a pleasant fragrance of oce...

Completely free of parabens, sulfates and silicone. A line formulated for each type of hair, safe on colored ones. It purifies, gives body and releases a pleasant fragrance of ocean. Enriched with plant and marine extracts, removes impurities and debris while nourishing the fibers. REFRESHING DET...

INTRAFORCE - NATURAL HAIR
REDKEN

Exclusive three-step treatment to fight the major causes of hair loss and give strength to the hair and body tend to fallnatural and colored. At the base of INTRAFORCE there is a ...

Exclusive three-step treatment to fight the major causes of hair loss and give strength to the hair and body tend to fallnatural and colored. At the base of INTRAFORCE there is a unique technology-based Aminexilwhich has an anti fibrous collagen onarginineessential amino acid which supplies the ess...

INTRAFORCE - COLORED HAIR
REDKEN

SHAMPOO Cleanses gently removing excess sebum and impurities from the scalp. It gives fullness to the natural hair tend to fall. Its formula is enriched with UV filters to prote...

SHAMPOO Cleanses gently removing excess sebum and impurities from the scalp. It gives fullness to the natural hair tend to fall. Its formula is enriched with UV filters to protect hair from sun damage. box: bottles of 300 and 150 ml. TONER Gently conditions, giving the hair instant managea...

INTRAFORCE - INTENSIVE TREATMENTS
REDKEN

SCALP TREATMENT Spray rapid absorption, formulated with Aminexil helps to counteract hair loss by increasing the number of hairs in the growth phase. Container: 125 ml spray can...

SCALP TREATMENT Spray rapid absorption, formulated with Aminexil helps to counteract hair loss by increasing the number of hairs in the growth phase. Container: 125 ml spray can. SCALP Stimulate Exfoliation treatment to cleanse deeply and accelerate cellular turnover by 25%. Package : 25 ml tu...

NEW curvaceous
REDKEN

Full range of products formulated to deliver the best curly hair. The exclusive Curl Memory Complex and technology Interlock Protein Network (IPN) strengthen, moisturize and resto...

Full range of products formulated to deliver the best curly hair. The exclusive Curl Memory Complex and technology Interlock Protein Network (IPN) strengthen, moisturize and restores strength to the hedgehog, facilitating the management and control of frizz and making brilliance. Lets get curly def...

INTRAFORCE - for thinning hair
REDKEN

Hair more full-bodied and dense from all angles in just 30 days. (Consumer tests carried out on 110 people for 4 weeks with Shampoo, Toner and SCALPTREATMENT.) Exclusive treatment...

Hair more full-bodied and dense from all angles in just 30 days. (Consumer tests carried out on 110 people for 4 weeks with Shampoo, Toner and SCALPTREATMENT.) Exclusive treatment in three stages to fight the major causes of hair loss and give strength to the hair and body tend to fall, and natural...

INTRAFORCE - - hair tend to fall
REDKEN

Hair more full-bodied and dense from all angles in just 30 days. (Consumer tests carried out on 110 people for 4 weeks with Shampoo, Toner and SCALPTREATMENT.) Exclusive treatment...

Hair more full-bodied and dense from all angles in just 30 days. (Consumer tests carried out on 110 people for 4 weeks with Shampoo, Toner and SCALPTREATMENT.) Exclusive treatment in three stages to fight the major causes of hair loss and give strength to the hair and body tend to fall, and natural...

NEW FLEX - MOVE ABILITY 05
REDKEN

Donate body, lightness and natural movement. It is used as a paste but is easy to apply a cream coma. Ideal for long hair. box: 49 g jar. ...

Donate body, lightness and natural movement. It is used as a paste but is easy to apply a cream coma. Ideal for long hair. box: 49 g jar. ...

NEW FLEX - MESS AROUND 10
REDKEN

Ideal for separating the strands and add shine natural and lightness. box: 49 g jar ...

Ideal for separating the strands and add shine natural and lightness. box: 49 g jar ...

NEW FLEX - SHAPE FACTOR 22
REDKEN

Cream characterized by the estate of a lacquer, ideal to give high flexibility Long life. box: 49 g jar. ...

Cream characterized by the estate of a lacquer, ideal to give high flexibility Long life. box: 49 g jar. ...

PROOF PILLOW BLOW DRY PRIMER EXPRESS
REDKEN

helps to speed up drying. Thanks to the anti-breakage formula This product protects hair up to 230 degrees. Keeps hair light, vaporous and protected. Ideal for use before proceedi...

helps to speed up drying. Thanks to the anti-breakage formula This product protects hair up to 230 degrees. Keeps hair light, vaporous and protected. Ideal for use before proceeding with any Redken styling. Donate hair protected from the heat of the hot tools and repaired from the inside, for stron...

CLEAN MANIAC!
REDKEN

Clean Maniac! is the formula, no silicones and sulfates, characterized by Micellar Technology that Redken ferried by skincare for its cleansing properties by introducing it into Cl...

Clean Maniac! is the formula, no silicones and sulfates, characterized by Micellar Technology that Redken ferried by skincare for its cleansing properties by introducing it into Clean-Touch Shampoo: enriched with antioxidants and UV filters, free from excess sebum and gives a lasting feeling of puri...

BREWS AFTER SHAVE BALM
REDKEN

BREWS AFTER SHAVE BALM nourishes and hydrates your skin after shaving. It is suitable for all skin types and is tested against allergies. packaging: bottle of 125 ml....

BREWS AFTER SHAVE BALM nourishes and hydrates your skin after shaving. It is suitable for all skin types and is tested against allergies. packaging: bottle of 125 ml....

BREWS ANTI-DANDRUFF SHAMPOO
REDKEN

BREWS ANTI-DANDRUFF SHAMPOO anti dandruff shampoo that prevents the symptoms and scalp irritation and chapping check.His formualzione contains Zinc Pyrithione that soothes the scal...

BREWS ANTI-DANDRUFF SHAMPOO anti dandruff shampoo that prevents the symptoms and scalp irritation and chapping check.His formualzione contains Zinc Pyrithione that soothes the scalp and reduces cracking. packaging: bottle of 300 ml....

CITY BEATS
REDKEN

CITY BEATS is an acid pH conditioner cream coloring. Lasts from 5 to 15 shampoos. shades: 7 shades. package: 85 ml tube....

CITY BEATS is an acid pH conditioner cream coloring. Lasts from 5 to 15 shampoos. shades: 7 shades. package: 85 ml tube....

COLOR EXTEND SHAMPOO BLONDAGE
REDKEN

COLOR EXTEND BLONDAGE SHAMPOO enhances blonds thanks to the high concentration of purple pigments in the formula, which neutralize unwanted lightening hot funds. In addition, the f...

COLOR EXTEND BLONDAGE SHAMPOO enhances blonds thanks to the high concentration of purple pigments in the formula, which neutralize unwanted lightening hot funds. In addition, the formula is enriched with a complex of Triple Acid Proteins (amino acids, citric acid, maleic acid and wheat proteins) tha...

COLOR EXTEND BLONDAGE CONDITIONER
REDKEN

COLOR EXTEND BLONDAGE CONDITIONER enhances blonds thanks to the high concentration of purple pigments in the formula, which neutralize unwanted lightening hot funds. In addition, t...

COLOR EXTEND BLONDAGE CONDITIONER enhances blonds thanks to the high concentration of purple pigments in the formula, which neutralize unwanted lightening hot funds. In addition, the formula is enriched with a complex of Triple Acid Proteins (amino acids, citric acid, maleic acid and wheat proteins)...

GRAYDIANT COLOR EXTEND CONDITIONER
REDKEN

GRAYDIANT COLOR EXTEND CONDITIONER is formulated with pigments that neutralize the yellow funds to give a bright reflection. The amino acids within the formula nourish the hair imp...

GRAYDIANT COLOR EXTEND CONDITIONER is formulated with pigments that neutralize the yellow funds to give a bright reflection. The amino acids within the formula nourish the hair improving its texture and Untangling. packaging: bottle of 250 ml....

COLOR EXTEND SHAMPOO GRAYDIANT
REDKEN

GRAYDIANT COLOR EXTEND SHAMPOO is formulated with pigments that neutralize the yellow funds to give a bright reflection. The amino acids within the formula nourish the hair improvi...

GRAYDIANT COLOR EXTEND SHAMPOO is formulated with pigments that neutralize the yellow funds to give a bright reflection. The amino acids within the formula nourish the hair improving its texture and Untangling. packaging: bottle of 300 ml....

FASHION WAVES
REDKEN

FASHION WAVES is a lightweight spray with sea salt that leaves your hair uncombed and with a texture from vibrations. Create definition with a satin finish and a medium hold. pa...

FASHION WAVES is a lightweight spray with sea salt that leaves your hair uncombed and with a texture from vibrations. Create definition with a satin finish and a medium hold. packaging: 250 ml spray bottle with dispenser....

DISMISS FRIZZ SHAMPOO
REDKEN

FRIZZ DISMISS SHAMPOO nourishes, softens and conditions hair protecting them from Frizz. Thanks to its formula with Babassu oil in the Amazon which is composed of lipids, needed fo...

FRIZZ DISMISS SHAMPOO nourishes, softens and conditions hair protecting them from Frizz. Thanks to its formula with Babassu oil in the Amazon which is composed of lipids, needed for the hydration of the hair. packaging: bottle of 300 ml....

HARDWEAR 16
REDKEN

HARDWEAR 16 is a gel that allows total control and form long-lasting. directions for use: apply on damp hair and blow dry on its own or with the hairdryer to get a volume contro...

HARDWEAR 16 is a gel that allows total control and form long-lasting. directions for use: apply on damp hair and blow dry on its own or with the hairdryer to get a volume control. Or apply it on wet hair if you want to get a wet look incredibly bright finishing. packaging: 250 ml tube....

PURE FORCE 20
REDKEN

PURE FORCE 20 gives a fantastic long lasting control and shine. directions for use: apply to damp or dry hair slightly. Spray evenly to approx 20-30 cm from the hair. pack size...

PURE FORCE 20 gives a fantastic long lasting control and shine. directions for use: apply to damp or dry hair slightly. Spray evenly to approx 20-30 cm from the hair. pack size: 250 ml bottle with dispenser....

COLOR EXTEND: VIBRANCY
REDKEN

COLOR EXTEND: VIBRANCY is a specific range for colored hair. Contains Ginseng extract that keeps the color vibrant....

COLOR EXTEND: VIBRANCY is a specific range for colored hair. Contains Ginseng extract that keeps the color vibrant....

ALL SOFT, IN
REDKEN

ALL SOFT is a line dedicated to dry and sensitized hair. It is formulated with birch sap that hydrates the hair fiber giving it softness....

ALL SOFT is a line dedicated to dry and sensitized hair. It is formulated with birch sap that hydrates the hair fiber giving it softness....

Extreme
REDKEN

EXTREME is a line dedicated to damaged hair. It contains lupin protein that helps fortify the fiber, preventing it to break....

EXTREME is a line dedicated to damaged hair. It contains lupin protein that helps fortify the fiber, preventing it to break....

FREE HAND BLONDE IDOL
REDKEN

Up to 6 shades of lightening Perfect texture, soft suitable for any type of work. Delicate formula, does not contain aggressive agents. Flawless: calibrates the desired blond t...

Up to 6 shades of lightening Perfect texture, soft suitable for any type of work. Delicate formula, does not contain aggressive agents. Flawless: calibrates the desired blond tone. Leaves hair soft, shiny and combable. It contains ingredients specifically designed to protect and revitalize hair:...

BLONDE GLAM
REDKEN

Up to 7 tones Technical blonde specific for fine and delicate hair. With Lumisilk technology,it preserves the lipid rate of natural hair and provides bright shine and extreme si...

Up to 7 tones Technical blonde specific for fine and delicate hair. With Lumisilk technology,it preserves the lipid rate of natural hair and provides bright shine and extreme silky conditions, with a delicate fragrance. The soft and rich texture offers smooth application with maximum control and ...