ALDO FORTE ❤️ MANAGER-CEO

Aldo Maria Franco Arianna
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Aldo Forte & C. makes available to hairdressers' beauticians and beauty salons its expertise in the environment of professional trichology and hairdressing' offering the best brand...

Aldo Forte & C. makes available to hairdressers' beauticians and beauty salons its expertise in the environment of professional trichology and hairdressing' offering the best brands of furniture' equipment and professional products' along with a wide choice of dismetics and accessories. Choose Aldo ...

COLOR.IT - HAIR COLOUR CREAM
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is an innovative coloring cream absolutely safe for color, lighten or darken your hair. Gives shine and brilliance to the color respecting the structure of the hair, acting withou...

is an innovative coloring cream absolutely safe for color, lighten or darken your hair. Gives shine and brilliance to the color respecting the structure of the hair, acting without attacking. It perfectly covers gray hair. Guarantees stability of the color. Withstands multiple washings over time. I...

COLOR. IT
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Is an oxidant perfect for enhancing colors and lightening. Its creaminess ensures fast mixing with any coloring cream and powder bleaches and easy application on the hair. Guarante...

Is an oxidant perfect for enhancing colors and lightening. Its creaminess ensures fast mixing with any coloring cream and powder bleaches and easy application on the hair. Guarantees an excellent result. packaging: 1000 ml bottles....

HERB MARYSER-PERMANENT
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Gentle formulation that delivers classic ripple in respect of hair that are soft and shiny.Available in the following versions:-# 1-for normal hair-# 2-for treated hair way of u...

Gentle formulation that delivers classic ripple in respect of hair that are soft and shiny.Available in the following versions:-# 1-for normal hair-# 2-for treated hair way of use: make a light shampoo. Blot your hair well. Wrap hair curlers desired technique. Evenly saturate each section with th...

NEWLIFE.IT
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SHAMPOO GREASE The shampoo grease NEWLIFE.IT restores the normal production of sebum by the sebaceous glands. Has a toning and astringent helping to restore the normal physiolog...

SHAMPOO GREASE The shampoo grease NEWLIFE.IT restores the normal production of sebum by the sebaceous glands. Has a toning and astringent helping to restore the normal physiological balance. SHAMPOO ANTI HELPING The shampoo gently cleanses and fall NEWLIFE.IT plays a normalizing and revitalizin...

STYLING.IT
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STYLING.ITENERGIZING SMOOTHINGNourishes the hair and makes hair smooth is bright and easy to comb. Particularly suitable for frizzy hair. ENERGIZING TREATMENTSuitable for dehydr...

STYLING.ITENERGIZING SMOOTHINGNourishes the hair and makes hair smooth is bright and easy to comb. Particularly suitable for frizzy hair. ENERGIZING TREATMENTSuitable for dehydrated hair and detail. Its special formula enables it to hydrate protect and restructure the hair making it soft and shin...

STYLING.IT - MODELLING
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innovative product for extreme fashion trends. It is easily removed and leaves no residue. instructions for use: spray on the strands to form and dry with hair dryer or plate, to ...

innovative product for extreme fashion trends. It is easily removed and leaves no residue. instructions for use: spray on the strands to form and dry with hair dryer or plate, to give volume on the hair and shape with your hands. box: 100 ml bottle with dispenser. WAX HAIR modeling wax for lo...

MARYSER
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New formulation designed for professional use that achieves both modern classical styling. Gives the hair shine throughout the day.Available in the following versions:-transparent:...

New formulation designed for professional use that achieves both modern classical styling. Gives the hair shine throughout the day.Available in the following versions:-transparent: coconut-scented strong fixing-Pink: Strawberry-scented wet-strong fixation-Green: fresh scent normal locking-wet look-V...

COLOR.IT - BLEACHING POWDER
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Formulated with heavy dust, so volatile, it is rich of carefully selected ingredients. Respects the hair structure decolorandolo optimally. Recommended for all techniques : streak...

Formulated with heavy dust, so volatile, it is rich of carefully selected ingredients. Respects the hair structure decolorandolo optimally. Recommended for all techniques : streaks, highlights, lightening, special effects and decolorizzazioni. Thanks to the blue -violet pigment content, avoid tonin...

COLOR.IT - pickling
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DECAPANTE COLOR.IT allows you to easily change color, without affecting the natural pigment or attack the oxidized, leaving the hair soft. No damage you can delete the old color o...

DECAPANTE COLOR.IT allows you to easily change color, without affecting the natural pigment or attack the oxidized, leaving the hair soft. No damage you can delete the old color oxidation with 1 or 2 applications, each application decappa 2/3 tones. It contains no ammonia or Whitener, not decappa t...

COLOR.IT - COLOURING CREAM
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Some chemicals such as ammonia and parafenilendiammina, used for the production of hair dyes can cause skin diseases and respiratory diseases. COLOR.IT has replaced the ammonia wi...

Some chemicals such as ammonia and parafenilendiammina, used for the production of hair dyes can cause skin diseases and respiratory diseases. COLOR.IT has replaced the ammonia with Monoethanolamine and parafenilendiammina with Diaminotoluene sulfate (molecule of the new generation) thereby reducin...

STYLING.IT-MOUSSE
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SOFT MOUSSEIs an optimal foam to add volume and length to any type of hairstyle is a blow dryer which in curlers. Gives shine and support to protect hair from external agents. Suit...

SOFT MOUSSEIs an optimal foam to add volume and length to any type of hairstyle is a blow dryer which in curlers. Gives shine and support to protect hair from external agents. Suitable for all types of hair. STRONG MOUSSEIs a highly effective and easy to deploy. Allows to create and give shape to...

Maryser
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Treatment capillary restructuring repairer. Due to the peculiarities of his formula develops an intense action in restoring sensitized hair, processed and brittle, energy, vitalit...

Treatment capillary restructuring repairer. Due to the peculiarities of his formula develops an intense action in restoring sensitized hair, processed and brittle, energy, vitality and shine. Available in versions: - Carrot - With silk proteins - Linseed - Wheat germ - Royal jelly - The core of bam...

Maryser
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line of shampoos specially designed for professional use, ideal to gently cleanse and prepare any type of hair treatment or hairstyle you want. Available in versions: - Nettle Sha...

line of shampoos specially designed for professional use, ideal to gently cleanse and prepare any type of hair treatment or hairstyle you want. Available in versions: - Nettle Shampoo - Hair with dandruff - pH 6.5 - AND ROSEMARY MINT SHAMPOO - for oily hair - pH 6.9 - SHAMPOO TO THE BONE BAMBOO - f...

STYLING.IT - LACCA SOFT
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SOFT LACIt is a sophisticated volumizing without propellant gases that combines brilliance, tightness and volume of the hair and exerts a protective action from external agents. Su...

SOFT LACIt is a sophisticated volumizing without propellant gases that combines brilliance, tightness and volume of the hair and exerts a protective action from external agents. Suitable for all hair types' is easily removed with a few brush strokes. ...

COLOR.IT
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Specific to gently remove all traces of color after dyeing. method of use : with cotton cloth, take a small amount of Stain Remover Liquid and perform a gentle massage on the re...

Specific to gently remove all traces of color after dyeing. method of use : with cotton cloth, take a small amount of Stain Remover Liquid and perform a gentle massage on the residual color remained after washing the dye. box: 300 ml bottle. ...

MARYSER
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Helps in the prevention of hair loss. The lotion PLUS 33 formulated based oils and extracts of medicinal plants whose characteristics toning and strengthening normalize natural bi...

Helps in the prevention of hair loss. The lotion PLUS 33 formulated based oils and extracts of medicinal plants whose characteristics toning and strengthening normalize natural biological processes of the hair and scalp. way d use: distribute the product on the scalp, gently massage, comb and g...

MARYSER
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Treatment capillary restructuring repair. Thanks to the peculiarities its formula develops a intense action in restoring sensitized hair, treated and brittle, Energy, vitality and...

Treatment capillary restructuring repair. Thanks to the peculiarities its formula develops a intense action in restoring sensitized hair, treated and brittle, Energy, vitality and shine. Available in versions : - Carrot - With silk proteins - Linseed - Wheat germ - Royal jelly - The core of bamboo ...

MARYSER
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line of shampoos specially designed for professional, ideal to gently cleanse and prepare any type of hair treatment or all hairstyle you want. Available in versions : - NETTLE SH...

line of shampoos specially designed for professional, ideal to gently cleanse and prepare any type of hair treatment or all hairstyle you want. Available in versions : - NETTLE SHAMPOO - hair with dandruff - pH 6.5 - MINT AND ROSEMARY SHAMPOO - for oily hair - pH 6.9 - SHAMPOO MARROW OF BAMBOO - Fo...

MARYSER BALSAMO CONDIZIONANTE ALLA MALVA
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Product particularly suitable for detangling and softening and nourishing the hair without weighing it down. The Mallow extract with moisturizing properties guarantees effectivenes...

Product particularly suitable for detangling and softening and nourishing the hair without weighing it down. The Mallow extract with moisturizing properties guarantees effectiveness even on dry hair or split ends. Also suitable for professional use. Creamy balm with a pleasant fragrance and pleasant...

NEWLIFE.IT MOUSSE
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Nourishes, moisturizes and rebuilds from the first application all three layers of the hair. This mousse is able to protect and revitalize the hair fiber before and after chemical ...

Nourishes, moisturizes and rebuilds from the first application all three layers of the hair. This mousse is able to protect and revitalize the hair fiber before and after chemical treatments. Even the porosity of the hair before making permanent and smoothing. When placed in the coloring provides sh...

ARIANNA
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Designed to assist the activities of beauty professionals. ARIANNA is a full line, sweet and gentle on the skin. ARIANNA TONICsoftening tonicFresh, soft and soothing, helps to r...

Designed to assist the activities of beauty professionals. ARIANNA is a full line, sweet and gentle on the skin. ARIANNA TONICsoftening tonicFresh, soft and soothing, helps to restore the natural balance of the skin, refreshing it without irritating it. Thanks to its formulation based on Mauve an...

COLOR.IT
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Designed to develop optimally COLOR.IT AMMONIA-FREE COLOR CREAM, the SWEET DETECTOR, allows you to get any staining with safety and respect of the capillary structure. Is stable ov...

Designed to develop optimally COLOR.IT AMMONIA-FREE COLOR CREAM, the SWEET DETECTOR, allows you to get any staining with safety and respect of the capillary structure. Is stable over time and its creamy base has a cosmetic effectrespecting the hair. Allows to obtain a fluid cream and compact. Does...

COLOR.IT BARRIER CREAM
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Protects against rashes caused by chemicals (dyes, Straighteners, perms), and avoid when applying stains or scuff marks on the skin colouring shampoos leave. directions for use: a...

Protects against rashes caused by chemicals (dyes, Straighteners, perms), and avoid when applying stains or scuff marks on the skin colouring shampoos leave. directions for use: apply to the affected area and leave on for the duration of the treatment. It removes easily. packaging: 250 ml jar....

MARYSER-NEUTRALIZING FIXER
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Herbal liquid permanent specific primer MARYSER. packaging: 1000 ml bottle....

Herbal liquid permanent specific primer MARYSER. packaging: 1000 ml bottle....

RESTRUCTURING MASK
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Restructuring capillary treatment repairman. Thanks to the peculiarities of its formula are developing an intense action restores to hair, treated and damaged hair, energy, vitalit...

Restructuring capillary treatment repairman. Thanks to the peculiarities of its formula are developing an intense action restores to hair, treated and damaged hair, energy, vitality and shine. directions for use: after shampooing, apply the right amount of mask. Gently massage and leave on 5-10 min...

EPIDERMAL UNIVERSAL STAIN REMOVER
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Specific product to remove all traces of colour after dyeing, gently and easily. directions for use: with a cotton ball soaked in product apply to the affected area until the tota...

Specific product to remove all traces of colour after dyeing, gently and easily. directions for use: with a cotton ball soaked in product apply to the affected area until the total removal of color. packaging: 250 ml jar....

UNIVERSAL EPIDERMAL LIQUID STAIN REMOVER
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Specific to gently remove all traces of colour after dyeing. directions for use: with damp cotton, take a small amount of LIQUID STAIN REMOVER and run a gentle massage on the colo...

Specific to gently remove all traces of colour after dyeing. directions for use: with damp cotton, take a small amount of LIQUID STAIN REMOVER and run a gentle massage on the color residue left after washing of the dye. packaging: bottle of 300 ml....

NEWLIFE.IT
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ANCILLARY TREATMENT FALL At MULTIVITAMINSFall NEWLIFE.IT adjuvant lotion has a normalizing and revitalizing, stimulates the functions of the hair bulb, normalize sebum secretion, m...

ANCILLARY TREATMENT FALL At MULTIVITAMINSFall NEWLIFE.IT adjuvant lotion has a normalizing and revitalizing, stimulates the functions of the hair bulb, normalize sebum secretion, making ideal conditions for the growth of the hair. packaging: 3 ml vial box of 12 PCs. NO-RINSE TREATMENT RECONSTRUC...

MARYSER
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MARYSER WATER WAXSoft and malleable modeling wax intended for both male and female looks. The product guarantees great ease both in the application,both in removal, as well as a ...

MARYSER WATER WAXSoft and malleable modeling wax intended for both male and female looks. The product guarantees great ease both in the application,both in removal, as well as a remarkable versatility of use. Available in five different fragrances, water wax is really suitableto every kind of sty...

NEWLIFE LIQUID CRYSTALS
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NEWLIFE LIQUID CRYSTALS with flaxseed oil, are a revitalizing, restructuring and vitamin product, which acts against split ends and does not require rinsing:- protects the hair aga...

NEWLIFE LIQUID CRYSTALS with flaxseed oil, are a revitalizing, restructuring and vitamin product, which acts against split ends and does not require rinsing:- protects the hair against the most harmful environmental influences- seals the tips of the hair- stops the generation of split ends how to...

STYLING.IT - LACCA STRONG
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STRONG LACEIdeal for modern hairstyles' it provides an excellent hold' with an energetic and effective fixing' giving support and brightness to any hairstyle' carrying out a protec...

STRONG LACEIdeal for modern hairstyles' it provides an excellent hold' with an energetic and effective fixing' giving support and brightness to any hairstyle' carrying out a protective action from external agents. Suitable for all hair types' is easily removed with a few strokes of the brush.packagi...

NEWLIFE.IT TRATTAMENTO ANTICADUTA
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It performs a normalizing and revitalizing action, stimulates the functions of the hair bulb, normalizes the secretion of sebum, providing the ideal conditions for hair growth. Pa...

It performs a normalizing and revitalizing action, stimulates the functions of the hair bulb, normalizes the secretion of sebum, providing the ideal conditions for hair growth. Packaging: ampoule 3 ml in box of 12 pcs....

MANTELLA MONOUSO PROFESSIONALE
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Professional disposable cape Size: 90x115 cm Packaging: 30 pcs...

Professional disposable cape Size: 90x115 cm Packaging: 30 pcs...

MARYSER TANICA SHAMPOO NEUTRO
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Neutral shampoo tank for professional use. Package: 10 l...

Neutral shampoo tank for professional use. Package: 10 l...

COLOR.IT ROTOLO DI STAGNOLA 12 CM
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Foil roll for high thermal function meches for optimal resultspack: 12 cm roll....

Foil roll for high thermal function meches for optimal resultspack: 12 cm roll....

STYLING.IT - STRUCTUR OLIO MINERALIZZANTE
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Structur professional mineralizing oil is a compound of mineral salts, anionic wax and a cationic emulsifying base. It also contains Vitamin C, mallow extract and keratin. Appli...

Structur professional mineralizing oil is a compound of mineral salts, anionic wax and a cationic emulsifying base. It also contains Vitamin C, mallow extract and keratin. Applied to damp hair, it instantly produces a restructuring action on damaged parts of the hair. It is particularly recommend...

COLOR.IT SHAMPOO DOPOCOLORE
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Shampoo after color COLOR.IT is a type of shampoo suitable for the care and maintenance of colored and treated hair, this type of shampoo guarantees a non-aggressive washing to mai...

Shampoo after color COLOR.IT is a type of shampoo suitable for the care and maintenance of colored and treated hair, this type of shampoo guarantees a non-aggressive washing to maintain color and also leaves the hair soft shiny and silky, avoiding making the hair stringy and frizzy. Shampoo will ...

CREMA ACIDO IALURONICO LIPOSOMI VISO COLLO
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Thanks to Hyaluronic Acid and the presence of liposomes of Vitamin A and Vitamin E, the product has a moisturizing and restructuring action against aging and sagging skin. How to ...

Thanks to Hyaluronic Acid and the presence of liposomes of Vitamin A and Vitamin E, the product has a moisturizing and restructuring action against aging and sagging skin. How to use: apply on the face on the neck and décolleté, massaging gently until completely absorbed....

REVITAL TRATTAMENTO RUGHE
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For severely dehydrated skin that has lost elasticity and collagen, therefore subject to the appearance of wrinkles. This cream helps to prevent this phenomenon and reduce it by re...

For severely dehydrated skin that has lost elasticity and collagen, therefore subject to the appearance of wrinkles. This cream helps to prevent this phenomenon and reduce it by restoring hydration and elasticity to the epidermis. How to use: apply to face and neck, massage for a long time until co...

CREMA DA MASSAGGIO ALLE ALGHE
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Ideal cream for professional massage, it facilitates manual skills and at the same time nourishes and softens the epidermis. It contains active ingredients with known detoxifying p...

Ideal cream for professional massage, it facilitates manual skills and at the same time nourishes and softens the epidermis. It contains active ingredients with known detoxifying properties that attenuate localized adiposity. Enriched with a mix of algae with slimming and remodeling properties. How...

FANGOCELL
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Fangocell is an intensive treatment created specifically to reduce localized fat by acting, day after day, on the accumulations of belly, hips and thighs fat. The areas on which th...

Fangocell is an intensive treatment created specifically to reduce localized fat by acting, day after day, on the accumulations of belly, hips and thighs fat. The areas on which the treatment is applied are slimmed, deflated and shaped, while the skin is rejuvenated: firmer, tighter and firmer. How...

MIX-UP GEL IGIENIZZANTE MANI
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Hydroalcoholic treatment made with moisturizing and soothing glycerine with 70% alcohol content that guarantees 99% sanitizing properties against viruses and bacteria. Ingredients ...

Hydroalcoholic treatment made with moisturizing and soothing glycerine with 70% alcohol content that guarantees 99% sanitizing properties against viruses and bacteria. Ingredients with emollient and dermoprotective properties, able to strongly attenuate skin dryness due to repeated applications of t...

MARYSER CREMA CAPILLARE AL BURRO DI KARITE
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Creamy conditioner that gives softness leaving the hair bright and shiny. It eliminates knots and tangles making the hair combable and soft. This product has not been tested on ani...

Creamy conditioner that gives softness leaving the hair bright and shiny. It eliminates knots and tangles making the hair combable and soft. This product has not been tested on animals. It fights the structural impoverishment of the hair and the hydrolipidic and acid imbalance of the skin cause...